a close-up shot of Metropolarity's media literacy brochure

Weapons of Perception: media literacy from the crew

January 23, 2014

Download a PDF of this most excellent document here.

Some time ago we decided it would be a good idea to make a brochure for people to take at events. This was good for when people were curious about us but didn’t want to spend their hard-earned money on buying a zine.

So Eighteen designed a brochure that did the double duty of being informative and offering some basic media literacy questions. We ended up calling this section the Weapons of Perception.

metropolarity brochure inside

What’s media literacy? It’s the ability to actively analyze and understand media messages. How do we do that? We ask some questions, that’s what.

WHAT IS THE PURPOSE OF THIS MESSAGE?
WHAT’S MISSING?
WHO MADE THIS?
HOW CAN I TELL?
WHAT WOULD I DO DIFFERENTLY?

Most of us are never told to ask questions about the movies, TV shows, songs, ads, books, news, and other media messages we encounter at all day every day. Media doesn’t grow out of the ground like a tree, it’s made by somebody! For a reason! And we should be able to figure out why and what for.

It turns out that a lot of people that think media literacy is a good idea. We thought it would be another good idea to make our brochure available for download, so you can print your own copies out.

Download a PDF of this most excellent document here.

brochure-3ed-a



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